In 2024, Southern University and A & M College in Baton Rouge, Louisiana allocated $2.3 million to its basketball teams, marking a 16.3% rise from the prior year, according to the U.S. Department of Education.
Basketball team expenses at the university totaled $2.3 million in 2024, representing 17.5% of the institution’s overall spending on sports teams.
The basketball fund received over $171 million in NCAA revenue for the 2023–24 season.
Basketball is one of the most popular sports played at U.S. colleges, alongside football. NCAA basketball teams are often as popular as NBA teams, with tournaments like March Madness drawing millions of viewers annually.
| Year | Basketball teams’ expenditures | % from grand total sport team expenditures |
|---|---|---|
| 2024 | $2,278,121 | 17.5% |
| 2023 | $1,959,002 | 14.6% |
| 2022 | $1,783,837 | 15.2% |
| 2021 | $1,563,334 | 15.2% |
| 2020 | $1,699,889 | 11.2% |
Information in this story was obtained from the U.S. Department of Education. The source data can be found here.
